1.1
Make the system safer for people on foot, on bikes, and in vehicles.
The argument for the objective. Two or three short paragraphs — why it matters, what changes if it is met, and how it will be known. Long enough to carry the case, short enough to sit beside the strategies without scrolling past them.
A second paragraph, when the argument needs it. The measure is capped so the line never outruns the eye.
Strategies
- Expand the safe-system approach across every mode and every partner agency.
- Use data to target the corridors and behaviors that drive the most serious harm.
- Fund the interventions with the strongest evidence first.
1.4
Show the mechanism, where a list would only name its parts.
The same column, carrying a figure instead of a list. Use it when the support for the argument is a relationship rather than a set — a sequence, a flow, a comparison — and a reader would have to reassemble the picture from bullets.
How it works